First Reminder Email Template
A warm, factual first reminder resolves most overdue invoices without any friction — copy it, fill the brackets, and send.
What's included
- Copy a ready-to-send first reminder email
- Strike a friendly-but-clear tone for an early-stage account
- Include every detail that removes an excuse not to pay
- Know when to send it and what to do next
- Create a written record from the very first contact
5 min read
The template
Send this within a day or two of the due date. Assume an oversight rather than bad faith — most early arrears are simply forgotten. Replace every bracketed field before sending.
Subject: Invoice [Invoice Number] from [Your Business] — now due Hi [Customer Name], I hope you are well. This is a friendly reminder that invoice [Invoice Number] for [Amount] became due on [Due Date] and appears to be outstanding. If payment has already been made in the last few days, thank you — please disregard this note. Otherwise, you can pay by: EFT: [Account Name] / BSB [BSB] / Account [Account Number] Reference: [Invoice Number] A copy of the invoice is attached for your convenience. If anything about it is unclear, or there is a query I can help with, just reply to this email and I will sort it out quickly. Many thanks, [Your Name] [Your Business] | [Phone] | [Email]
How to use it
Keep the subject line specific so it survives a crowded inbox — the invoice number and the word due do more than a generic "reminder". Attach the original invoice so the customer never has to dig for it, and lead with the payment details rather than burying them at the foot. The "if you have already paid" line is deliberate: it acknowledges the post may have crossed and protects your credibility if money is already on its way. Send from a monitored address so replies, queries, and disputes land somewhere a person reads them.
Tone and timing
This first contact should be unmistakably friendly. Its job is to jog a memory, not to apply pressure — that escalation comes later, on a schedule, only if needed.
- When: one to three days after the due date.
- Tone: warm, assuming an honest oversight.
- Ask: a single, easy action — pay using the details shown.
- Log: save a copy so any colleague can see contact was made.
What happens next
If the invoice is still unpaid roughly a week later, move to a firmer second reminder rather than resending the same friendly note. Repeating an identical message trains a customer to ignore it. Should the account keep ageing without contact, the cadence ends in a letter of demand and, if needed, referral to a commission-only agency such as Merion — you can refer a debt once in-house follow-up has run its course.
Tips
- Send the first reminder within a day or two of the due date.
- Keep it friendly — assume an oversight, not bad faith.
- Lead with payment details and attach the invoice.
- Escalate to a firmer reminder if it is still unpaid a week later.
FAQ
How soon should I send the first reminder?
Within one to three days of the due date — a prompt, polite nudge clears most early arrears.
Should the first reminder be firm?
No. The first contact is friendly and assumes an oversight. Firmness belongs in later reminders if it is needed.
Do I need to attach the invoice again?
Yes — re-attaching removes any 'I can't find it' excuse and makes paying the easiest option.
Templates are a head start — not legal advice
Customise to your business and have important documents reviewed. Need to recover a debt? We can help.